Vii - abreviation for "Varför inte idag?" 

which in its turn is Swedish for "Why not today?"

Vii is a one-woman pop-up lifestyle store with international aspirations.

That woman is me. Aina for short, Aina Maj if you want to impress me.
Half Belgian, half Swedish. Holistic Nutritionist. Aspiring yoga teacher. Nature lover. IG addict - follow me if you need proof --> @ainamaj :)

I have a fond love for businesses who produce fairtrade and/or ecological products in sustainable ways, 
I get inspired by those who, with their businesses, empower others,
and find great pleasure in discovering gems that improve my own lifestyle, reduce my own footprint and to then share them with you.

Finding "the perfect product" isn't always easy ... so I try to find the correct balance between what's absolutely essential and what's possible, and present you with a selection of my discoveries.

The idea for Vii was born in 2014 after reading a book about the dangers of plastic.
Founded on the beautiful baltic island of Gotland, Sweden
Currently based at Orion B&B on the French Riviera (check out though only during the summer.
Rest of the year I'll be traveling, exploring, networking, connecting ... until I find the next place I want to call my home for a while.

Always looking for ways to expand, please do share your favourite eco-consious brand with me!
If you own your own brand and want to get in touch, please do!

Why not today?

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